DAK Lights is an annual Christmas light and music show which premiered in November 2010. Every year, hundreds of families from around the New River Valley come to visit between Thanksgiving and New Year's Eve to enjoy a roughly 20-minute light show set to Christmas music being broadcast over 103.9FM. Since its inception, the show has grown from about 3,000 incandescent (traditional) Christmas lights in white, red, and green to over 20,000 LED Christmas lights capable of producing millions of color combinations.